Once again, the US West Coast’s largest fitness event, Bodybuilding.com’s “The Fit Expo Los Angeles”, returns to the Los Angeles Convention Center in California for its 14th epic year.
This January 7-8, the Fit Expo, presented by Subway Restaurants and produced by the National Fitness Productions (NFP), plans to be a weekend of fitness that will offer attendees over 20 free competitions, events, workshops and appearances by the top fitness celebrities in the industry. Plus this one-of-a-kind event boasts 700 exhibits featuring the latest in fitness, diet, nutrition, strength and wellness products and services with show discounts and tons of free samples.
“The growth of the fitness industry continues with innovative products constantly emerging and the rise of creative workouts being introduced every month. The Fit Expo offers the perfect arena for brands to showcase their latest products and engage with fitness enthusiasts,” said Erin Ferries, Executive Director of National Fitness Productions. “It’s exciting to be a part of and to showcase these exciting innovations to our attendees, as well as to offer the fan favorites in competitions, performance areas, celebrities, and exhibitors.”
During the two day event, many leading fitness professionals will provide hot training tips, informational seminars and exciting demonstrations. Headlining guests include Jay Cutler (4X Mr. Olympia Champion), Billy Blanks (fitness icon and creator of the Tae Bo exercise program), Tito Ortiz (celebrity MMA fighter and UFC Hall of Famer), Kali Muscle (bodybuilder with 16 million views on YouTube for “Kali Muscle Story” and successful author, actor, philanthropist, motivator) Massy Arias (Internet bodybuilding sensation with 2.3 million Instagram followers), CT Fletcher (6X World Champion Powerlifter), and Dana Linn Bailey, (first Ms. Physique Olympia 2013). Plus, NBC-TV’s Strong stars Chris Ryan and Wes Okeson will give everyone a chance to sign up on-site and flex their muscles and go through a fitness obstacle course.
Several exciting new events have been added this year including: Ultimate Ninja Obstacle Course Competition, Los Angeles Dodgeball Championships, Box ‘N Burn, The Muscle Contest Challenge. While Several jaw dropping fan favorites will make a return including: Odd Haugen Strength Classic, The USPA American Cup Pro Powerlifting Invitational presented by Iron Rebel, The Ironmind Viking Visegrip World’s Record Challenge, California Armwrestling Championship, Slackline Competition and Bodybuilding.com’s BodySpace™ Spokesmodel Search.
Attendees will also get the chance to win prize money and bragging rights as TheFitExpo’s Best Attendee and GAT Sport’s MAXREPS Attendee Competitions are back, with cash and prizes to the winners.
Another perk that attendees will be able to availe at TheFitExpo will be ree mini-workouts, demos and fitness challenges which will be held daily at the Group Training Zone Stage. Then on Saturday there will be workshop sessions and 30-minute express workout sessions that will provide an opportunity to earn five Certified Education Units (CEU’s). For the first time, GROOV3 will present Wow the Crowd – Dance Fitness Instructor Challenge. Open to all fitness instructors, this high- energy fitness challenge will feature the top five dance fitness instructors in LA going against each other head to head.
Well known fitness personalities are also scheduled to appear including Jeremy Buendia (3X and current Men’s Physique Olympia Champion), Lexy Panterra (founder of LexTwerkOut), rising fitness star of the Get Fit with Katie series, Katie Austin (daughter of fitness industry’s iconic pioneer Denis Austin), Jeff “Popeye” Dabe (National Armwrestling Champion), Christina Drob (current and 2X Pro Bikini Diva World Champion), Shanna and Lou Ferrigno (father/daughter fitness team), the Kristef Brothers (comedy acrobatic balancing duo), Audley Harrison (legendary British boxer and promoter), and many more.
The Healthy Living Pavilion presented by Optimum Nutrition and Fitness Fashion Show will return along with the popular Kids and Youth Area. And for those who are extremely fit and want to go pro, leading fitness modeling agency, Naturally Fit Agency, will be conducting a model search all weekend at TheFitExpo.
Aside from Subway, supporting sponsors include: Ralphs, Optimum Nutrition, Quest Nutrition, Gymshark, Muscle Monster, BSN, Performix, Rule 1 Proteins, Rivalus, Barbell Brigade among others.
Adult admission tickets are $30 per day or $45 for the full weekend. Children 12 years and under are $10 per day and children under 6 are free. Show hours are Saturday, 10:00 a.m. – 6:00 p.m. and Sunday, 10:00 a.m. – 5:00 p.m. Plenty of parking is available. The Los Angeles Convention Center is located at 1201 South Figueroa Street, South Halls G, H, J and K. For full information on TheFitExpo call (818) 545-0290 or visit www.thefitexpo.com.
By: Kenneth Cruz
