(Reuters) — A group of artists in the southern English coastal town of Brighton are taking their works off of the gallery wall and offering them to the public via an unusual channel, through a vending machine.
The machine, located in a club in the centre of the city, offers prospective buyers limited edition prints from emerging artists for prices ranging from 20 pounds to 50 pounds.
Much like the cans of drinks that normally inhabit such machines, the prints are delivered to buyers rolled up in a tin. Buyers can select their choice after browsing a menu of the pictures inside affixed to the machine.
“Sometimes art can feel like, a bit pretentious or a bit unattainable”, said illustrator Helen Heitt, one of the artists whose works is for sale in the machine.
“But if it’s in a vending machine it kind of strips that all away.” ($1 = 0.7768 pounds)
