SEPTEMBER 10 (Reuters) — Apple Inc. on Wednesday (September 9) announced a bigger iPad with a new keyboard and stylus aimed at business customers.
Chief Executive Tim Cook promised a day of “monster” news on Wednesday, but shares of the company remained nearly flat as executives showed off the iPad, which will be priced starting at $799.
After various announcements about the Apple Watch, he rolled out the “iPad Pro” with a 12.9 inch screen and said it had performance similar to a desktop computer. Apple showed off a “smart” keyboard and a stylus called “Pencil.”
Apple said it had partnered with Cisco Systems Inc and IBM to help power the iPad pro, which it said is up to 1.8 times faster and has a 10-hour battery life.
Shares of Apple were up less than 1 percent at $112.68.
