(Eagle News) — Senator Richard Gordon urged the Department of Tourism (DOT) to revive the “Wow Philippines” tourism marketing campaign slogan which he conceptualized and launched when he was then the secretary of tourism.
This is in view of the department’s “Experience the Philippines” controversial new video.
According to Gordon, who also served as head of the tourism department from 2001 to 2004, there was no need to change the tourism slogan of the country constantly.
He said the tourism slogans “Amazing Thailand” and “Malaysia truly Asia” have not been changed on a regular basis.
“Bakit ba tayo palit ng palit? Amazing Thailand has been there for a long time. Malaysia Truly Asia. Sinabi ko na sa kanila (DOT) ’yan hindi naman nakikinig eh,” Gordon told reporters in an ambush interview.
Gordon said the “Wow Philippines” slogan could be revived because it was already instilled in the minds of tourists.
“Wag naman tayong mangopya. Magaling naman tayong mga Pilipino eh,” he said, emphasizing that he was not saying that the current tourism slogan was not good.
