Samsung is the world’s top smartphone maker but its market share fell in the second quarter when the company released its critically acclaimed S6 models, squeezed by Apple Inc’s upscale iPhones and cheaper offerings from Chinese rivals such as Huawei Technologies Co Ltd.
The manufacturer responded with S6 price cuts and moving up the Note unveiling from its usual early September spot, ahead of the latest iPhone launch expected in September.
“It’s more and more parity. They’ve got the Note 5, which we all expected, the Galaxy Note 5, and the Galaxy Edge 6 Plus. The word ‘plus’ is important in there because guess who else has a ‘plus’ in their name for their large phablet — Apple does with the 6 Plus,” explained Mashable’s editor-at-large, Lance Ulanoff, who attended the event.
“These are devices that are beautiful looking, great materials — they’ve got more glass, less plastic. They’ve got high-end 13 megapixel cameras. They’ve got some neat features. Even some stuff that was completely shocking to us in that they have a livestreaming feature, powered by YouTube. So, Periscope, Meerkat, look out! Suddenly, if you buy one of these Samsung phones, you’re going to have that in there.”
The event announcing the new gadgets was attended by more than 1,000 people, almost filling the Alice Tully Hall at the Lincoln Center in New York.
Samsung has made several hardware changes for the new devices, including a faster processor for the Galaxy Note 5 and increasing the screen size of the S6 edge+ to 5.7 inches from 5.1 inches on the S6 edge.
Samsung has high hopes for the Note. “Each new version has been more popular than the last,” said Justin Denison, vice president of product strategy and marketing for Samsung Electronics America.
Both are powered by Samsung’s Exynos chips, the company said.
The phones will go on sale on Aug. 21 in the United States and Canada. They will be available on the four major carriers: AT&T, Verizon, T-Mobile and Sprint.
Samsung shares closed at 1,140,000 won on Thursday, down 1.21 percent.
Samsung also said its mobile payment service Samsung Pay will launch on Aug. 20 in South Korea and Sept. 28 in the United States.
Samsung Pay lets users make payments by having phones send signals to existing magnetic stripe card readers, offering greater store coverage than Apple’s Apple Pay service which requires retailers to install compatible equipment.
The payments service will expand to the United Kingdom, Spain and China, the company said, without giving dates.